Editor‑friendly: Clear UI with simple and advanced view of your hreflang tags
International SEO made easier: Precision Hreflang tells search engines which language and region version to show – so your visitors land on the right page, no matter where they are.
Quick intro
This plugin lets you tell search engines about localised versions of your content a cornerstone of International SEO. For example you may have a product page in English aimed at the US market and the product complies with US Federal law. The same product could be available in the UK market but has been adapted to comply with British standards and uses different spelling.
The plugin has been designed with WordPress multisite in mind.
Background – why we wrote this WordPress plugin
One of our clients, a multi-million turnover business, was running a complex international, multilingual setup: a WordPress multisite with 20+ languages, including regional variations of English, French, and others.
Working closely with the Head of Digital, we tried every hreflang plugin we could find. Some were awkward and unintuitive. Some didn’t save settings reliably. None of them truly met the real‑world needs of content teams managing global sites.
So we built our own.
The goals were simple:
- Easy for editors to use – no technical skills required
- Centralised management – edit hreflang entries at the top level, without needing to visit every referenced page across the network
- Self-cleaning – automatically remove hreflang tags for pages that are deleted or unpublished
The result is Precision Hreflang – a plugin born from practical frustration and built for real teams working at scale.
At the time of writing we continue to use and maintain this tool on live enterprise sites.
We’re currently in limited beta. If you’re interested in testing it and shaping the roadmap, please get in touch.
Everything your team needs to manage hreflang tags – from a single screen.
Supports regional variations like en-GB, de-AT, and more – right out of the box.
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Plugin feature highlights
- UI & Workflow – Add/manage languages & regions; confirmation modal; accessible form labels.
- Smart Updates – Alias rows auto‑update when parent slugs change; real‑time URL updates.
- Validation – Prevents partial/invalid entries; shows useful messages.
- Compatibility – Multisite‑aware; works alongside major SEO plugins.
- Performance & Safety – Minimal overhead; sanitization; nonce checks.
Why we built it this way
This plugin reflects design choices shaped by real use cases, hands-on experience with multisite networks, and direct feedback from editors and international SEO teams. Here’s how those needs influenced both the original and refined versions:
The original version of this plugin was created to address three recurring problems we encountered in a real-world multisite setup:
- Incorrect search results: In markets like India, Google was serving US or UK pages in place of local versions. This undermined the client’s SEO efforts, which had been carefully targeted by region and language.
- Inefficient editing workflow: Editors had to open and update every individual page across more than 20 sites in a WordPress multisite network to adjust hreflang tags. It was time-consuming and error-prone.
- Unreliable plugin behaviour: At least one plugin failed to save settings consistently, leading to broken or missing tags without warning.
In our first implementation, we provided a simple text area where editors, who were reasonably comfortable with technical tasks, could paste hreflang tags generated by an external tool. This was a practical solution and avoided reinventing the wheel for something the team was already handling well.
For the more polished Precision Hreflang release, we wanted to support a wider range of users, from experienced SEOs to non-technical editors, without sacrificing flexibility.
The current version introduces two modes:
Advanced mode – ideal for advanced users or teams already working with external hreflang generators.
Simple mode – a structured interface with dropdowns for language and country codes, URL input, built-in validation, and optional fallback settings.
Both modes aim to reduce complexity, avoid errors, and give teams confidence that their hreflang output is accurate and up to date.
This plugin is intended for multisites where each site in the network has its own language.
Testimonials
“We had scoured the market for a WordPress plugin that could handle our href lang tag requirements because our sites were simply not ranking consistently across all territories. I had country marketers and country leaders who were struggling to get the local version of their sites to show up in Google which confused them.
More importantly, I was well aware that these issues made the company appear unprofessional and that was a big concern to me, my team and senior leaders. I needed a reliable plugin that was being effectively maintained and which could handle the large number of sites within our set up. Our developers and I tested every possible plugin and we became increasingly frustrated by the number that were unstable or unusable at scale. None of them could handle the impact of pages being added or removed at local level so our href lang set up was intrinsically unstable.
The hreflang solution available from Precision Plugins changed this around completely. I cannot describe the relief I felt when I could report that the work was complete – nor the satisfaction when country teams reported the real-world benefits they began to experience. I can’t recommend this plugin highly enough.”
Head of digital marketing at multi-million turnover, global business
Results from external hreflang testing tool
Note that these contains fallbacks. For example there is ‘en’, ‘fr’ and ‘nl’ in case the listed variations (such as en-US or nl-BE) of these languages do not match. The plugin makes these easy to define.
We’re currently in limited beta. If you’re interested in testing it and shaping the roadmap, please get in touch.